Think of your reputation, my dear

While reading The Emerging Neuroscience of Social Media, I was struck by one sentence.

People use social media for two primary reasons: (i) to connect with others, and (ii) to manage the impression they make on others.

The first reason is interesting enough, but it was the second reason that floored me.  It had not crossed my mind that I used social media to, as Great-Great-Granny might have put it, manage my reputation.

I am bemused to find that I do.  

I will spare you the evolutionary benefits of putting out and maintaining one's reputation.  They revolve around the idea that the group aristocrat gets the goodies.  Rather, I will try to stick to the topic.

On Facebook, I take care to react to and share wry, witty content from various sites that I find to be sophisticated (and so guarding my reputation for quirky intelligence).  I gently ask for opinions and reasons from "friends" with differing political backgrounds - but rarely get answers, more is the pity. (Maintaining my self-described reputation as curious, analytical, questing for understanding, etc.)

On Linked In, I try to manage my reputation as someone who is a seasoned professional, with a broad range of positions, but also as someone who is hip to the modern world on learning technologies and would be interesting to work with.  Considering my age (hard to hide with my profile picture, I try to post au courant content, again trying to manage my reputation as well-versed in current learning technologies, theory, etc.

On Instagram, I was tempted to say I don't give a hoot for my reputation, and will post anything, but that isn't true.  I consider myself something of an artist, and absolutely would not post something that didn't please my own eye.  Heavens forbid I become known for spontaneity as opposed to reason.

On blogging, well, I'm somehow willing to let myself go and be a crank.  With one exception, I feel no fear of context collapse, and so find myself more willing to let go of the reputation I guard in other forms of social media.  With other forms of social media, the threat of context collapse is much more eminent.  I am connected to my family on Facebook, I may work with my connections on Linked In, and my next-door neighbor follows me on Instagram.  

I would be very interested in hearing from you about how, or if, you use social media to "manage the impression you make on others."